Saturday, 12 February 2011

Listings magazine article promoting our documentary series


We thought we would take a different approach with the characters we are using in our documentaries, as most make over documentaries use middle aged subjects, however we would like to address the more younger generations who suffer with non physical addictions. By doing this, it helps people with an addiction before it has a chance to progress, as well as addressing the older generations with an addiction, as it will also benefit them as well.

This is the text from the article as it is difficult to read in this format.
We invited Jeremy Kyle to profile and interview the people behind Channel 4’s new makeover show `What’s your addiction?`
Jeremy Kyle had his own demons that he faced when he had a serious gambling addiction. After overcoming his addiction he started his own daytime talk show on ITV, helping families and couples to manage problems problems of their own.

What made you think of this documentary series on addiction?
One of the producers is a former gambling addict and set out to raise awareness of non-physical addictions, which harm people more than they realize as they have the same severity as physical addictions due to the fact it ruins relationships in their lives.

Which non-physical addictions does this series focus on and what in particular made you address these addictions?
Our topics we have chosen to cover are gambling, self-harming, shoplifting, sex and gaming. The reason for choosing these addictions is because other addictions such as drinking, drugs have more media coverage and we believe that these more uncommon addictions have just as harmful and self destructive repercussions and need more people to be aware of the damage these can cause. It will also provide the public with these addictions with answers and advice.

A lot of documentaries have been focused on addiction. How do you believe this innovative new show will help cure an addiction in a way that hasn’t been done before?
We are taking a different approach on these addictions due to the fact we are aiming to solve their addictions, rather than merely observing them by taking a makeover approach. Our main goal is to help the subjects to recover, rather than providing people with an endless set of statistics, which is what most documentaries on addiction do.

Their has been a lot of methods used in attempt to cure non-physical addictions why do you think this particular approach will be more successful?
Our documentary is attempting to highlight how these people with addictions are not alone and can receive help. We are also trying to show the individuals that their addictions don’t only affect them, as it also affects the people who are emotionally attached to them.

What would you as producers like to achieve with working with these addicts and what set goals would you like have by the end of it?
Help people realize that nobody can be addicted without impacting the people around them and the harm it does to the people they love. And hopefully through showing them this they’ll make better life choices and it will help them understand they don’t have to do this alone as they have the support of their family and friends. In addition we will refer them to support groups where they can receive further help from fellow addicts.
The first documentary of the series is on gambling addiction. Our first makeover subject is, 25-year-old BK, (Inset, bottom left) who has a serious gambling addiction. Him and his family have been coping with his affliction for nearly two and a half years now. On average BK spends £400 per week, feeding his addiction. To find out how the `What`s your addiction` team helps him to face his demons, tune in for the first episode at 9.00PM on Thursday 3rd September.

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