After three weeks into the show, the numbers of viewers have slowly been decreasing. After the third week of the show being broadcast, the ammount of viewers has now halved with just 650,000 viewers tuning in to watch this big brother style reality tv show.
http://www.dailymail.co.uk/tvshowbiz/article-1318865/Big-Brother-style-Channel-4-reality-Seven-Days-sees-ratings-halve-just-650-000.html
In order to increase their viewings, they could have a celebrity on the show, involve more characters, or maybe increase the interraction between audience and the characters of seven days.
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